![]() ![]() Two categories will be insulated from this subdued market. Over that, the overall tab market will also likely decline between 10% to 15% in 2023, while laptop and PC shipments will likely remain flat. Pricing disparity with competing products, inflationary pressures, and a reluctance to move away from the popular Windows operating system are hurting sales, Bassi said. Moreover, 30% to 35% of the overall laptop market is bulk enterprise sales for office work, where the comparatively cheaper Lenovo and Dell brands are preferred. ![]() The “sweet spot” where most tablet sales happen is closer to the Rs 20,000 mark, while for laptops, it is between Rs 30,000 and Rs 40,000, said Akshara Bassi, senior research analyst at Counterpoint. IPads retail between Rs 32,900 and Rs 81,900, while the Mac retails at Rs 99,900 to over Rs 1,70,000. ![]() The biggest hindrance to growth in the sale of non-iPhone devices is their prices, said analysts and retailers. ![]()
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